A handbook · An operating system

The National Communications
operating system at Varahe Analytics.

Sixteen specialised teams. One mission. Explore how Varahe Analytics' national communications stack — from narrative and reporter networks to SMCC and growth — fits together across every campaign phase.

16Specialised teams
5Campaign phases
14+7States in reach
600+Reporters at surge
Varahe National Comms hub-and-spoke illustration
Hub & spoke

How the teams connect

Click any node to drill into that team. The centre is the National Communications spine — every spoke is a specialised arm.

From Pre-MCC to post-result

The Campaign Flow

Five phases shape every state engagement. Intensity rises and falls; teams cycle in and out. Hover or tap each phase to feel the curve.

Campaign flow across five phases

Illustrative spend & intensity across phases

A composite view aggregated from team-level intensity curves.

The full team roster

Sixteen teams. One operating system.

Inter-team coordination

Who works with whom

Hover a node to highlight every team it works with — narrative flows, approval chains and dependencies surface in one view.

Glossary

Jargon, unpacked

SMCC, ARC, MCC, MCMC — the lexicon of national campaigns. Every term used across the site auto-resolves to a tooltip; this is the master list.